Capturing Culture: From MEXAM Murals to Mexico’s Independence Day in Seattle
- Daniel Conde
- Oct 20
- 2 min read
Creating content is more than filming, it’s about living the story. This September, we had the opportunity to document two incredible cultural experiences in Seattle: the MEXAM Mural Project 2025 in the University District, and the Mexican Independence Day celebration at Town Hall, organized by the Consulate of Mexico.
Each project was unique, yet both shared something powerful, the celebration of identity, art, and community.
MEXAM: Colors That Tell Stories
Ten artists, ten murals, and countless stories. As we followed each artist through the creative process, we witnessed how every brushstroke carried emotion, history, and personal meaning.Capturing their work wasn’t just about documenting the art, it was about understanding it. Feeling the heat of the day, the rhythm of the music, the conversations that happened in between. Every frame became a window into their worlds.
A Night of Pride and Heritage
A few days later, the atmosphere shifted, from paint-covered streets to the elegant stage of Town Hall Seattle, filled with music, colors, and pride. The Grito de Independencia brought together hundreds of people to celebrate Mexico’s rich culture.Filming this event meant more than recording performances; it meant translating emotion into visuals, the sound of mariachi, the waving of flags, the smiles, and even the tears of joy.
Living the Experience Behind the Lens
At ByFrame, projects like these remind us why we do what we do. Being part of these moments, feeling the heartbeat of the culture, allows us to craft visuals that go beyond aesthetics.Every image and every video becomes a piece of storytelling that connects people, emotions, and communities.
Smart content, real emotion, that’s what we love creating.
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